| Salesforce Marketing Cloud Developer onsite in Boston, MA or Woodbridge, NJ at Boston, Massachusetts, USA |
| Email: [email protected] |
| From: Kevin Smith, Navtech Inc [email protected] Reply to: [email protected] Job Title : Salesforce Marketing Cloud Developer Location : Boston, MA & Woodbridge, NJ Day 1 Onsite Need Local Candidates Only Duration : 6+ Month Contract Visa : USC, GC & EAD Essential Functions and Responsibilities: Design and Develop Marketing Automation Solutions: Architect, design, and implement marketing automation solutions using Salesforce Marketing Cloud to support multi-channel campaigns and solutions. Automation and Personalization: Implement marketing automation rules and triggers to personalize customer interactions. Develop dynamic content and personalized messaging for improved customer engagement. Data Management: Ensure data integrity and quality within Salesforce Marketing Cloud, including data imports, cleansing, and segmentation. Integrate Salesforce Marketing Cloud with other systems to facilitate data synchronization leveraging APIs and SFTP file drops. Create and manage customer segments and data extensions for targeted messaging. A/B Testing and Optimization: Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools. Analyze communication performance data and provide recommendations for improvement. Reporting and Analytics: Create and maintain dashboards and reports to track key performance indicators (KPIs) related to email campaigns. Provide insights and recommendations based on data analysis. Compliance and Best Practices: Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA. Stay updated on industry best practices and implement them within the organization. Documentation and Training: Document configurations, processes, and best practices. Qualifications and Education: Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is preferred. Salesforce Marketing Cloud Certification is a must (Certified Marketing Cloud Developer is preferred) Minimum 5+ years experience working in Salesforce Marketing Cloud/Exact Target, including implementation, administration, data architecture, and automation. Strong understanding of digital communication best practices, A/B testing, and marketing automation strategies. Advanced proficiency in SQL and data manipulation for segmentation and reporting. Strong working knowledge of AMPscript, SSJS, and API integrations Excellent problem-solving and communication skills. Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders. Strong project management skills and the ability to meet deadlines in a fast-paced environment. Stay updated on the latest trends and developments in the marketing technology landscape. Regards, Kevin Smith NAVTECH INC [email protected] Keywords: green card Massachusetts New Jersey |
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| Wed Feb 07 21:20:00 UTC 2024 |