| Salesforce Marketing Cloud Lead or Architect in Atlanta, GA for Hybrid at Atlanta, Georgia, USA |
| Email: [email protected] |
| From: Abhishek, VBeyond Corp [email protected] Reply to: [email protected] Job Description Serves as the subject matter expert on the Salesforce Marketing Cloud (SFMC) platform, providing design, automation, and data support for SFMC in support of Delta enterprise implementation. Partners with the internal data team, as well as business partners and agency partners, to design and develop data extensions, suppression lists, automations, journeys, imports, and extracts. Ensures that Salesforces best practices are followed for leveraging the system while maintaining secure and stable environments. Helps Delta continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring Marketing requests, business goals, or evolving industry standards. Ensures that team is building and maintaining data privacy processes and safeguards to ensure that Marketing requirements remain CAN-SPAM and GDPR compliant. Responsible for ensuring that the Marketing data team and other IT employees understand how the data is structured as well as how to best leverage it. Partners with other teams to understand business needs and ensure that email data is properly represented in dashboards and other reporting frameworks. Recommends and prepares documentation on best practices, business procedures, reporting, configuration, and master data maintenance that can be handled by super users. Responsibilities: Facilitates the implementation and support of Salesforce modules to enhance the clients business functionality and overall performance, while maintaining a high degree of customer satisfaction. Designs, configures, and tests various Salesforce Modules Analyzes the current business processes and scenarios of the client and recommend/develop solutions to meet the clients need. Carries out complex or novel assignments requiring the development of new or improved procedures. Maintains a thorough knowledge of the organization and adheres to all organizational standards. MINIMUM QUALIFICATIONS Bachelors degree in engineering, Business, Marketing, or related field, and five years of marketing automation experience, or related. Experience with architecture, development, and administration within Salesforce Marketing Cloud design and implementation. Experience guiding practices for contact studio and overall data flow using the integration capabilities of the platform including API, MC Connect, and files. Experience with HTML, JavaScript, WSProxy, and development of programmatic languages native to marketing cloud, SQL, and AMPScript. Experience in designing complex data models and configuring, supporting, and developing business intelligence applications including Tableau, Datorama, or Informatica. Experience in gathering business, marketing, analytical and technical requirements to craft comprehensive and scalable solutions to drive business outcomes and improve customer communications. Experience in database management, segmentation, and ETL including understanding of relational database concepts and SQL Server and Teradata. Consistently prioritizes safety and security of self, others, and personal data. Embraces diverse people, thinking, and styles. Keywords: information technology |
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| Wed Feb 14 00:09:00 UTC 2024 |