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Urgent Need || Salesforce Marketing Cloud BA Consultant (SFMC BA) - New York, NY (Day 1 Onsite) at New York, New York, USA
Email: [email protected]
Role: Salesforce Marketing Cloud BA Consultant
(SFMC BA)

Job Location:- New York, NY (Day 1 Onsite) 5 Days in Client office Mandatory

Duration: 12 + Months

Account:- Banking

Note from the Tech Panel:- kindly validate their
experience is in Marketing Cloud Consulting not looking at a pure Technical
Lead / Architect for the onsite role. This is a customer facing role so should
have really strong experience working closely with customers, collecting and
documenting requirements and working with offshore teams.

Important Points while Screening/Sourcing the profile

this person in US is going to be a very key role, working closely with the
Banking business and IT stakeholders so he / she should have:

Excellent communication
skills

Experience having led
new customer implementations in SFMC (at least 3+) with at least one
cross-cloud implementation experience (with Sales / Service Cloud)

Work closely with
business stakeholders, become their our financial client - assess current
processes, ask appropriate questions, gather and document customer
requirements that would be required for implementation

Sound knowledge of the
SFMC platform so that he / she can help answer customers queries about the
platform, and show how their requirements shall map to the product
features, explain any gaps that occur as part of the system constraints,
and help negotiate with the customers on acceptable work-arounds

Communicate customer
expectations, requirements and process details with other project team
members (US and offshore) brainstorm with them on any ideas that need to
be considered for discovery and design and act as the liaison between
other teams and the customer

Help with documentation
user stories, prioritization and coming up with a recommended
implementation plan for the customer (single / multi-phase) that shall
follow the discovery phase

When you go through resumes, please validate if the candidate can do the above
tasks in this project given that this is a high visibility project (Paras and
Krishna are in the loop as well) we need to really get a top-notch candidate
for the onsite positions this person will be working with the CIO and his
leadership team in the US as well. This project also serves as the foundation
for more work that may come our way in the future months from Banking which
is why we want to get this right in the first attempt. The ideal candidate
would have a good blend of expertise on Salesforce Marketing Cloud, Business
Analysis skills and experience leading a few implementations for customers we
will have a Technical Architect at offshore, so we don't expect the onsite
person to be a fully Technical Architect level candidate but should have
proficiency to talk about the platform and implementations in customer
workshops and meetings.

One point to note there is a certification called Marketing Cloud Consultant
so many of the folks working in Salesforce Marketing stream take this even
when they are on the Technical side (as there is no separate Architect
certification). Hence if you simply screen by this tag, you will end up getting
technical profiles than proper consultant. It's important to read through the
project experience and see if they have truly done customer implementations
from a consultant angle, as per the responsibilities I have mentioned above.
You could even look for senior SFMC BA profiles who have similar experience.

Responsibilities:

The role
responsibilities of a Salesforce Marketing Cloud Consultant include:

Collaborating with stakeholders to gather
and document business requirements for marketing campaigns, automation
workflows, and data integration needs.

Designing solutions and recommending best
practices to meet business objectives using Salesforce Marketing Cloud
capabilities, including Email Studio, Journey Builder, Automation Studio,
and Audience Builder.

Thanks & Regards,

Vinod Kumar|
Delivery Head (Recruitment)

50 California Street,
Suite 1500

San Francisco CA 94111 USA

Email: [email protected]

www.spiceorb.com 
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Keywords: business analyst information technology golang California New York
Urgent Need || Salesforce Marketing Cloud BA Consultant (SFMC BA) - New York, NY (Day 1 Onsite)
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Tue Apr 02 01:47:00 UTC 2024

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