| Marketo Architect : Phoenix, AZ(Hybrid) at Phoenix, Arizona, USA |
| Email: [email protected] |
| From: sachin chaudhary, K&K [email protected] Reply to: [email protected] Role Title: Marketo Architect Location: Phoenix, AZ(Hybrid) Role Description: The Enterprise Architect will be responsible for orchestrating the alignment of existing administrative settings with Marketo-provided Gold Standard best practices. This includes overseeing changes in administrative levels, reviewing and updating channel setups, advising on Salesforce campaign updates, refining tagging structures, standardizing program naming conventions, and implementing program templates. Additionally, the Enterprise Architect will lead initiatives such as Marketo form consolidation, workspace and partition consolidation, data synchronization refinement between Marketo and Salesforce, global lead scoring implementation, GDPR compliance implementation, segmentation, dynamic content utilization, reporting enhancements, lead source tracking, and design studio cleanup. The role requires delivering solutions at an administrative level with program templates and ensuring updates within individual workspaces. Competencies Required: Digital: Adobe Marketo Experience (Years): 10 & Above Essential Skills: Proficiency in aligning administrative settings with Marketo-provided best practices. Experience in advising on Salesforce campaign updates and implementing program templates. Ability to conduct form audits across all Marketo Workspaces and optimize global forms. Expertise in workspace and partition consolidation, including standardizing folder structures. Knowledge of data synchronization between Marketo and Salesforce, and ability to refine data cleanliness and normalization. Proficiency in implementing global lead scoring programs and ensuring GDPR compliance. Skill in creating standard segmentations and global Smart Lists for effective segmentation. Ability to leverage dynamic content for header/footer snippets and update program templates according to standardized criteria. Experience in implementing Marketo-provided Gold Standard reporting and enhancing lead source tracking. Competence in cleaning up design studios by updating folder structures, archiving old assets, and setting naming conventions. Desirable Skills: Strong communication and collaboration skills to effectively work with stakeholders and cross-functional teams. Experience in documenting processes, naming conventions, and conducting training sessions. Familiarity with legal aspects of privacy compliance, such as GDPR, and the ability to implement compliance measures within operational workspaces. Keywords: Arizona Marketo Architect : Phoenix, AZ(Hybrid) [email protected] |
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| Tue Apr 09 22:03:00 UTC 2024 |