| SEO SEM Digital Marketing strategies Consultant : Remote Opportunity : Long-Term Contract at Remote, Remote, USA |
| Email: [email protected] |
| From: Rohith, HAN IT Staffing [email protected] Reply to: [email protected] Hi, I'd like you to take a look at a great new position we now have available! Your opinion would be valued with regards to this opening. I really appreciate sending an updated resume & the best number with the best time to reach you. Role: SEO/SEM Digital Marketing/Digital strategies Consultant Location: San Jose CA /( Remote) Duration:Long-Term Contract Job Description The primary responsibility of the Search Engine Marketing Specialist is to maximize the performance of search engine marketing campaigns across our global activations based on business objectives, data insights, and platform capabilities. Design all aspects of SEM campaign strategy based on the goals of the business. Initiatives where you will be a primary contributor include keyword/targeting strategy, messaging approach, bid strategy design, as well as investment optimization. Translate SEM strategy to in-platform activations that scale across the globe. Manage the localization and translation of keywords and ad copy for priority countries in either Asia Pacific or Europe Middle East markets. Inform the build of reporting dashboards that will be used for optimization and performance readouts. Optimize campaign performance using foundational search marketing tasks (budget management, bid adjustments, search query mining, etc). Develop strategic roadmaps and highlight testing opportunities as platform offerings evolve. Share regular updates with key leaders that contain actionable insights and context for changes in performance. The audiences you will be engaging with are far-reaching in terms of seniority & physical location. Recommend process enhancements that can increase operational efficiency or improve quality of SEM activations. Provide thought leadership within the Cisco organization and externally through authored POVs or presenting at conferences to highlight Ciscos innovative approach to search marketing. Qualifications At least 5+ years managing search engine marketing campaigns in Google Ads and Microsoft Advertising. Experience managing local engines such Baidu, Naver, and Yahoo! Japan are a plus. Deep understanding of funnel dynamics and the optimization levers can be used to impact key metrics. Experience managing complex, international paid search campaigns. Second language reading or writing proficiency is not required, but preferred. Proficiency in Search Ads 360, Google Analytics, and Campaign Manager 360 are not required, but strongly encouraged. Proficiency in Excel will be required in this role. Must be comfortable using PivotTables, formulas (ie VLOOKUP, IF statements), as well as managing large data sets. Experience with SEO content strategy and execution is required. Great presentation skills (to internal teams, leadership, and clients) -- Best regards, Rohith Reddy Sr. Technical Recruiter HAN IT Staffing 609-666-0408 (D) [email protected] www.hanstaffing.com 100,Wood Ave,S,Suite 103,Iselin Nj,08330 Keywords: active directory information technology California New Jersey SEO SEM Digital Marketing strategies Consultant : Remote Opportunity : Long-Term Contract [email protected] |
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| Mon Apr 22 23:58:00 UTC 2024 |