| Data Scientist With Experimentation-Remote -Contract at Remote, Remote, USA |
| Email: [email protected] |
| From: Patricia, W3Global [email protected] Reply to: [email protected] POSITION TITLE : Data Scientist With Marcom & Experimentation LOCATION: Remote or Sunnyvale, California Contract SUMMARY Marcom is client Global Marketing Communications group. We oversee all of client advertising and marketing to ensure the flawless development and execution of world-class communications. Marcom Data Science is responsible for delivering insights about client marketing efforts. We lead and support analyses across client, Channel Digital, email marketing, social media, and paid media. We're looking for a top-notch Data Scientist to lead the design and analysis of our experiments. You will join our cross-functional Optimization team comprised of Data Scientists, Creatives, Developers, and Producers. You will uncover high-impact optimization opportunities, craft compelling A/B test proposals, and analyze experiment results. If you're passionate about the intersection between marketing, data science, and experimentation, we encourage you to apply! We're building an incredible function from the ground up and believe you'll find a highly energized environment to share your expertise and help boost data-driven innovation within Marcom. KEY QUALIFICATIONS Expertise with experimentation and statistical hypothesis testing (e.g. sample size determination / power analysis, statistical tests, confidence intervals, etc). Strong communication and presentation skills with the ability to present analyses to a diverse group of stakeholders including data scientists, creatives, and marketing leaders. Outstanding digital analytics experience with the ability to derive insights from multiple quantitative and qualitative data sources. Strong data querying skills (SQL) and experience with a scripting language (Python or R). Excellent time management skills and ability to manage multiple A/B testing projects in various stages of development. Team player who enjoys collaborating with others. Highly beneficial: Experience with advanced statistics, econometrics, or causal inference. Experience with predictive analytics and ML algorithms such as regression, decision trees, clustering, and neural nets. DESCRIPTION Core responsibilities cover three pillars: DIGITAL ANALYTICS: Lead a select number of strategic analyses to provide teams and leaders with actionable insights regarding opportunities to improve traffic, engagement, and conversion. Turn optimization hypotheses into A/B test proposals. Partner with Marcom Producers, Creatives, and Developers to determine the A/B test population, user experience, KPIs, and runtime requirements. EXPERIMENT ANALYSIS: Design experiments, analyze results, develop insights, and summarize recommendations. Work closely with the A/B Test Platform Engineering Team to ensure the analytics implementation suits our needs. RESEARCH & DEVELOPMENT: Partner with Data Scientists across Marcom, Retail, and Operations on projects to increase the sophistication of our experimentation program and deliver deeper insights about marketing performance. EDUCATION & EXPERIENCE: Bachelor's degree with quantitative emphasis. Statistics, Data Science, Mathematics, Operations Research, Computer Science, Marketing Analytics, or related field. Master's Degree desirable. Minimum 3-5 years of relevant industry experience. Keywords: machine learning rlang Data Scientist With Experimentation-Remote -Contract [email protected] |
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| Tue May 28 21:43:00 UTC 2024 |