| Web Content Designer -- 62877 -- Client: 'State of CT' at Remote, Remote, USA |
| Email: [email protected] |
| Hi, We have a great opportunity with one of our clients. We are looking for a Web Content Designer - Level 4. I believe your profile and skill set are compatible with this opportunity. Please go through the JD and let me know your views. Title: Web Content Designer - Level 4 State: Hartford, Connecticut Description: The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticuts websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know the content inside and out how to structure it, write it, apply it in user-focused page design, and track its effectiveness. You must be an expert copywriter who can communicate user benefits over features. You must also show a high mastery of content taxonomy, SEO, service design, and optimizing customer journeys. Experiences Required for This Role Website Content Writing At least 3 years of measurable experience in the following: Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content Aligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Copywriting high proficiency in writing for real people and motivating them to action Conducting in-depth research on industry-related topics to develop original content and optimize current content Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns Editing content and proofreading material for errors and inconsistencies SEO and analytics At least 3 years of experience with the following: Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content Practicing both technical and on-page SEO methodologies to help build Googles EAT objectives Developing high-impact KPIs and tracking the measurable success of content Using customer research and site analytics to prove that content is meeting user needs Content Lifecycle Governance At least 3 years of experience and use cases with the following: Defining customers needs and identifying content gaps that prevent successful digital experiences Optimizing and categorizing content to align with a service-oriented information architecture Working with subject matter experts to write clear text in plain language that achieves defined goals Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines Structuring content in ways that customers are used to, and knowing the difference between features and benefits Setting up governance models that support the maintenance of content after publishing Knowledge, Skills, and Ability Website Writing and Content Management Knowledge of Sitecore or a comparable CMS Content creation for websites Expert copywriting and editing skills Content marketing SEO and analytics Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira) Effective communication skills High emotional intelligence Thanks & Regards, Vinuth G Real World Technologies Inc Senior Technical Recruiter Wixom, Michigan 248-516-7336 ext 312 -- Keywords: information technology golang Web Content Designer -- 62877 -- Client: 'State of CT' [email protected] |
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| Tue Jun 11 20:22:00 UTC 2024 |