| Senior Strategist at Remote, Remote, USA |
| Email: [email protected] |
| From: Roshani, vyze inc [email protected] Reply to: [email protected] Job Description -****One & done****Candidate should be willing to work in PST |Role: Senior Strategist Remotecan consider less experienced person, but need to have Wealth Management experience -> need people with experience with UX research skills, interview skills, systesis skills, analysis Responsibilities:A Senior Strategist is responsible for leading 4 areas of strategic thinking and experience planning: 1. Problem Definition & Strategic Approach Collaborate with clients to understand and communicate in-depth knowledge of a business environment, including: o general business processes o target audiences/customer attributes o organizational pain o marketing communications strategy o organizational readiness for implementing connected, engaging solutions Work with clients to define and prioritize their business challenges, goals, and opportunities. Outline strategic approach for team to achieve objectives. Define critical metrics and how they will be measured. Keep team focused on these critical metrics. Provide team and client with additional marketplace, vertical, and competitive insights. Drive formulation of insights-based hypotheses for ways to approach a given project. 2. Customer, Culture, Technology and Context Insights Collaborate with client to identify, understand, and communicate existing research Lead gap analysis to understand and recommend additional research (if needed) Recommend and estimate additional research, workshops, or other add-on activities for clients to improve product experience Conduct qualitative, quantitative, market scan, and competitive research With UX, feed customer behavior insights and design insights into the team Establish desired behavior change goals for target archetypes 3. Experience Strategy In partnership with Design, deliver insight-based experience map for target personas and map engagement loops against business objectives. Establish content cadence for distribution/engagement touchpoints With UX architect, plan and lead engagement mapping exercises with clients Write strategic creative brief redefine creative brief if necessary Plan and conduct creative briefing. Provide idea springboards (thought starters) as part of this exercise 4. Measurement Strategy and Insights Plan data measurement against customer business goals. Expertly analyze data and make recommendations for product improvements/refinements. Mandatory Skills Description:Proven experience identifying a core insight that delivered a big idea Experience in a lead, client-facing role for a large customer Ability to present confidently and persuasively to large and small groups of executive-level clients Experience leading multiple forms of customer research survey, contextual, ethnographic, analytics, as examples Experience crafting insight-based creative briefs driven by an empathetic understanding of user and market needs Demonstrated deep experience and expertise in Wealth Management to serve as a Subject Matter Expert (SME) on client projects Demonstrated understanding of the key technical and creative elements required to build a successful digital experience Demonstrated ability to lead a room Passionate about consuming applicable business, consumer, and cultural information Collaborative work style, with a bias toward action Nice-to-Have Skills Description: Experience applying human-centered design approaches, methods and tools to solve complex business or organizational problems Experience working at an agency or consulting firm Organizational development knowledge and experience a plus Regards Roshani [email protected] Keywords: user experience Senior Strategist [email protected] |
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| Wed Jul 03 19:26:00 UTC 2024 |