| Copywriter at San diego CA (hybrid) at Remote, Remote, USA |
| Email: [email protected] |
| From: Subhash Tamta, Convextech.inc [email protected] Reply to: [email protected] Title: Copywriter Location: San Diego, CA Hybrid Duration: 6+ Months MOI: Phone/Skype VISA: NO H1B/CPT --------------------------JOB DESCRIPTION ----------------------- Job Description As a Copywriter/Content Strategist on the CRM Team, you will play a crucial role in creating best-in-class communications across various channels, including email, push notifications, and in-app experiences. Your primary focus will be on driving customer retention and acquisition while ensuring consistent and exceptional customer experiences. You will leverage data, behavioural insights, and brand creative assets to craft compelling email campaigns and messaging. This role is a unique blend of copywriting and design, as we're embedding this capability directly within our marketing team for the first time. You'll work closely with marketers to bring campaigns to life, from conceptualization to execution. The role requires a strategic mindset, as you'll be involved in developing effective communication strategies, creating campaigns, and reporting on results across different channels. Your work will be particularly crucial during the busy tax season (January to April), where you'll need to adapt quickly to changing business needs and sometimes produce emergency work under tight deadlines. Duties and Responsibilities Create best-in-class email campaigns with clear value propositions, solutions, and calls-to-action for diverse customer segments. Draft compelling copy for push notifications and SMS marketing efforts. Develop visual assets to support mobile marketing initiatives. Assist in the creation and QA of on-the-fly campaigns using email creation platforms like Stensul. Serve as the subject matter expert on email design and copy within the CRM team. Represent the CRM team's design standards and requirements in Intuit's design organization forums. Analyse customer behavioural insights and campaign data to guide design and messaging approaches. Ensure brand and messaging guidelines are adhered to and adapted effectively for the email channel. Champion customer empathy by understanding various customer segments and tailoring solutions accordingly. Required Experience/Skills Extensive experience with email and direct marketing copy and design best practices, technologies, and techniques. Strong copywriting skills with a focus on creating compelling marketing messages. Proficiency in design tools such as Figma, Photoshop, and Illustrator. Ability to create 'lo-fi' prototypes for quick user sharing and iteration. Excellent storytelling skills, able to distal complex insights into simple, compelling value propositions. Strong collaboration and communication skills, comfortable working in a matrix environment. Ability to manage heavy workloads, prioritize tasks, and deliver on short timelines. Keen eye for detail and design, with a focus on copy and design proofing. Solid understanding of marketing cloud platforms; HTML knowledge is a plus. Nice-to-Haves Experience in the tax or finance industry. Previous experience working in a fast-paced retail or tech environment. Thanks and Regards SUBHASH TAMTA US IT Recruiter |Convex Tech Inc. Email : [email protected] Keywords: quality analyst information technology California Copywriter at San diego CA (hybrid) [email protected] |
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| Mon Jul 22 21:16:00 UTC 2024 |