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Digital Adobe Analytics Senior Analyst !! Location: Dallas, TX !! F2F Interview || at Dallas, Texas, USA
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Anuj,

Vyze inc

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Job Description -

Position: Digital Adobe Analytics Senior Analyst

Location: Dallas, TX

We are looking to hire a Digital Senior Analyst specialized in Adobe suite of products specifically Adobe Analytics, Adobe workspace, Adobe report builder, Adobe Target, Tagging etc. The candidate should have strong analytics ability, can perform storytelling, create insights, and present the findings to the business. The role requires interaction with business, stakeholders and at the same time should have the capability to talk and understand the technical language.

Must have requirements:

    Minimum 5 years of web analytics experience

    Strong Adobe marketing cloud experience desired (Workspace, Report Builder, Data Warehouse, Target, etc.)

    Local candidates

About us:

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the worlds most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. Were looking for diverse, talented team members who want to grow and challenge whats possible with us.

Team Overview:

Business Analytics (BA) team is a lean cross functional analytics team that collaborates with different teams in Sales & Marketing organization; Sales, Fleet, TCUV, Vehicle marketing and communications, Incentives, and Digital marketing teams. The Marketing Analytics team, a subset of Business Analytics, aims to provide centralized access to data stitched together from disparate sources, deliver data analytics solutions, and generate insights to enable data driven business decisions across advertising, marketing, and digital domains across the customer journey. We are seeking an experienced Digital Analytics Senior Analyst to join our growing team of analytics professionals to develop new and effective ways for our stakeholders to leverage data to drive performance.

Responsibilities:

    Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.

    Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.

    Manage stakeholder relationships and serve as the SME for web analytics!

    Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.

    Data analysis for web projects, A/B and multivariate testing, and ad hoc requests

    Oversee tag management services and maintain integrity across multiple sources of data.

    Partner with multiple vendors to implement analytics requirements. 

    User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.

    Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.

Requirements:

    Minimum 5 years of web analytics experience

    Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)

    Bachelors Degree in Business, Marketing, Mathematics, Computer Science or Statistics

    Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

    Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.

    Expert knowledge of Excel and PowerPoint

    Experience with business intelligence tools a plus

    Experience with offline/online data integration is a plus.

    Up to date with current analytics trends and tools

    Critical thinker who can problem solve

    Excellent communication skills; proven written and oral presentation skills

    Can multi-task and quickly adapt to changing/conflicting priorities

    Ability to work independently and is a motivated self-starter.

    Detail-oriented and organized.

Keywords: business analyst active directory information technology Texas
Digital Adobe Analytics Senior Analyst !! Location: Dallas, TX !! F2F Interview ||
[email protected]
[email protected]
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Wed Sep 11 00:00:00 UTC 2024

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Location: Dallas, Texas