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Salesforce Marketing Cloud Account Engagement at San Francisco, California, USA
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ayush,

Scalable Systems

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Salesforce Marketing Cloud and Marketing Cloud Account Engagement (Pardot) Specialist

Location: San Francisco, CA

About the Role:

We are seeking a highly skilled Salesforce Marketing Cloud and Marketing Cloud Account Engagement (Pardot) Specialist to join our dynamic team. As a key member of our marketing department, you will play a pivotal role in driving customer engagement and optimizing marketing campaigns using the Salesforce Marketing Cloud platform.

Responsibilities:

Platform Expertise:
Deep understanding and hands-on experience with Salesforce Marketing Cloud and Pardot, including email marketing, mobile marketing, social media marketing, and automation.
Proficiency in configuring, customizing, and maintaining Marketing Cloud and Pardot instances.
Ability to develop and execute complex marketing campaigns, leveraging the platform's capabilities to deliver personalized and targeted messages.

Data Management and Analytics:
Expertise in data management and analysis, including data cleansing, segmentation, and reporting.
Skill in using analytics tools to measure campaign performance, track key metrics, and provide actionable insights.
Ability to leverage data-driven insights to optimize marketing strategies and improve ROI.

Integration and Automation:
Experience integrating Marketing Cloud and Pardot with other Salesforce applications and third-party systems.
Proficiency in using automation tools to streamline marketing processes and increase efficiency.
Ability to build and maintain complex marketing automation workflows.

Project Management:
Strong project management skills, including planning, execution, and delivery of marketing campaigns.
Ability to collaborate effectively with cross-functional teams to ensure successful project outcomes.
Experience managing timelines, budgets, and resources.

Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
3+ years of hands-on experience with Salesforce Marketing Cloud and Pardot.
Certification in Salesforce Marketing Cloud or Pardot is preferred.
Strong understanding of marketing principles and best practices.
Excellent problem-solving and analytical skills.
Strong communication and interpersonal skills.

Keywords:

Salesforce Marketing Cloud, Pardot, email marketing, mobile marketing, social media marketing, automation, data management, analytics, integration, project management, marketing campaigns, ROI, data-driven marketing, Salesforce, CRM.

Keywords: California
Salesforce Marketing Cloud Account Engagement
[email protected]
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Thu Sep 12 00:53:00 UTC 2024

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Location: San Francisco, California