| Product Manager, Real-Time Customer Data Platform in remote at Remote, Remote, USA |
| Email: [email protected] |
| From: Thanusha, Shrive Technologies [email protected] Reply to: [email protected] Remote Rate :$80-85 1/Job Title: Product Manager, Real-Time Customer Data Platform (RTCDP) Location: USA Remote Job Type: Contract About the Role We are looking for an experienced Product Manager to lead our Real-Time Customer Data Platform (RTCDP) initiatives. In this role, youll drive the development, implementation, and optimization of data-driven solutions to deliver personalized, real-time customer experiences. You will work with cross-functional teams, including data engineering, marketing, and analytics, to leverage RTCDPs capabilities in connecting, analyzing, and activating customer data across multiple channels. Key Responsibilities Product Vision & Strategy Define and execute the vision, strategy, and roadmap for RTCDP, aligning with business objectives and customer engagement goals. Identify and prioritize features and enhancements based on market trends, customer insights, and stakeholder feedback. Ensure the RTCDP roadmap aligns with the companys broader digital and customer engagement strategies. Data Integration & Customer Segmentation Lead initiatives to unify customer data from multiple sources, creating a 360-degree view of customers to power real-time decisioning and personalization. Oversee the development and refinement of audience segmentation and targeting capabilities to support omnichannel marketing efforts. Collaborate with data engineering and architecture teams to ensure smooth integration of data sources into the RTCDP. Collaboration & Cross-Functional Alignment Work closely with marketing, data science, and engineering teams to ensure that RTCDP features support user requirements and maximize business impact. Act as the primary liaison for RTCDP initiatives, facilitating communication and alignment across teams and keeping stakeholders informed on progress and priorities. Partner with the data governance team to maintain high standards of data privacy and security in compliance with regulatory requirements. Customer Insights & Analytics Utilize analytics tools and platforms to assess the effectiveness of RTCDP-powered campaigns and customer journeys. Implement and track KPIs related to customer engagement, conversion, and retention, leveraging these insights to optimize RTCDP use cases. Drive A/B testing and experiments to continuously improve the effectiveness of audience segmentation and targeting efforts. Feature Development & Market Alignment Stay informed on the latest developments in customer data platforms, data privacy regulations, and personalization best practices. Identify opportunities to enhance RTCDP capabilities, either through new features, integrations, or optimizations of existing functions. Define requirements for RTCDP features and collaborate with the engineering team to deliver high-quality solutions that meet business and customer needs. Qualifications Experience: Overall10+ years and 3+ years of experience as a Product Manager, ideally in a customer data platform (CDP), data analytics, or digital marketing role. Proven experience working with Adobe Real-Time CDP, Salesforce CDP, or similar data platforms. Strong track record of developing data-driven products that enable personalized, real-time customer experiences. Skills: Proficiency in data management and integration practices, audience segmentation, and real-time data activation. Analytical mindset with experience in data visualization, audience analysis, and KPI tracking. Excellent communication and collaboration skills, with experience managing cross-functional teams and aligning stakeholders. Familiarity with Agile methodologies and experience in managing backlogs, sprint planning, and working closely with engineering teams. Preferred Qualifications Experience in Martech or Adtech platforms, data analytics, or audience management. Adobe Certified Expert or similar certification in a CDP or analytics platform. Technical understanding of data APIs, data privacy regulations, and consent management. Thanks & Regards, Thanusha Shrive Technologies LLC 1300 West Walnut Hill Lane 155-H, Irving, Texas 75038, United States Email: [email protected] www.shrivetechnologies.com Keywords: Product Manager, Real-Time Customer Data Platform in remote [email protected] |
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| Wed Oct 30 02:40:00 UTC 2024 |