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Google Analytics Expert Need 10+ Years Profile at Remote, Remote, USA
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Patricia,

W3Global

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Web Analytics Expert:

Data Collection Integration: Set up and manage tracking tools, such as Google Analytics, Adobe Analytics, etc., to collect web data. Integrate data sources, ensuring seamless data flow.

Data Analysis: Analyze website and mobile app traffic to derive insights into user behavior, website performance, and conversion patterns.

Data Quality: Regularly audit and validate data to ensure accuracy. Resolve any tracking or data integrity issues promptly.

Reporting: Design, create, and manage custom reports and dashboards tailored to different stakeholders' needs, ensuring they receive relevant and actionable insights.

Collaboration: Work with cross-functional teams, ensuring they have the analytics support needed to make data-driven decisions.

Tag Management: Implement and maintain tags using tools like Google Tag Manager to ensure accurate data capture.

Optimization: Work closely with UX/UI, SEO, and marketing teams to optimize website performance and improve user experience based on data insights.

A/B Testing: Collaborate with teams to design and analyze A/B or multivariate tests to improve website effectiveness.

Segmentation: Identify and analyze user segments to better target and personalize marketing campaigns.

Training Support: Provide training and support to team members on web analytics tools and best practices.

Trend Analysis: Monitor and report on web trends, providing insights into emerging behaviors or shifts in the digital landscape.

Strategy Development: Provide strategic recommendations to senior management based on data insights to guide digital strategy.

Stay Updated: Continuously learn and stay updated with the latest in web analytics tools, techniques, and best practices.

Privacy Compliance: Ensure that data collection and processing practices comply with privacy regulations, such as GDPR or CCPA.

Attribution Modeling: Understand and apply different attribution models to measure the effectiveness of various marketing channels.

Keywords: user interface user experience
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Thu Sep 21 18:12:00 UTC 2023

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