| Urgent Need--Digital Marketing Analyst I ||Remote ||Long Term Contract at Remote, Remote, USA |
| Email: [email protected] |
| From: Digvijay Singh, Spear Staffing [email protected] Reply to: [email protected] Role: Digital Marketing Analyst I Company: Querybridge Marketing & Analytics Remote Long Term Contract Skype Required Skillset : Proficient with tools and solutions such as Google Analytics, SQL, Power BI. Ideally knowledge of Google Tag Manager BASIC FUNCTION: The Digital marketing analyst Analyst I will help the business understand the Gerdaus customers. The responsibility of this position is to support the organization by collecting and analyzing customer-centric data and trends. The candidate will support digital analytics programs by tracking, measuring, analyzing, and reporting the performance of Gerdaus tools and initiatives. This includes but is not limited to creating meaningful reports and dashboards containing actionable insights on users digital behavior validating company assumptions with customer data, collaborating with other specialist teams (Data Scientists, Data Engineers, Architects) in order to deliver required insights and maximize business results. Additionally, the analyst will help Sales and Digital Teams support the efforts of evolving the customer experience through product development as well as testing and validating new features/enhancements to Gerdaus tool. DIMENSIONS: Supervisory: Reports directly to the Customer Insight Manager NATURE AND SCOPE: The Customer Insights Analyst I will support the digital analytics program through tracking, measuring, analyzing, and reporting insights of the customer behaviors and trends. Work with web analytics, planning software or data visualization platforms (Google Analytics, Google Tag Manager, Big Query, SQL, Power BI, etc.) to build custom dashboards, explore data sets and proactively surface and deliver actionable insights based on learnings. Work with developers to ensure the web analytics data mapping, tagging and testing process properly captures the right data throughout the online sessions. PRINCIPAL ACCOUNTABILITIES: The Customer Insight Analyst I will perform these duties with minimal management validation: Data/Reporting Analysis: Capture and interpret customer data from a range of sources and communicate these findings across departments. Generate Power bi reports around key digital metrics, customer trends and online performance. Provide insights, analyze trends and correlations from the data to support the business strategy. Make recommendations based on business objectives. Validate integrity, accuracy and structure of the data before it is used for analytics. Proficient with tools and solutions such as Google Analytics, Big Query, SQL, Power BI. Excel ideally combined with knowledge of Google Tag Manager and Python language. Support ad hoc data request and analysis. Support testing and improvements of the existing digital experience reports that align with Gerdaus established framework. Product Support: Serve as a team subject matter expert in digital analytics and tag management solutions. Support development teams with clear data mapping requirements. Provide relevant teams with the Business Unit Acceptance Testing for the data collection of any new features/enhancements to the eCommerce platform or solution. QUALIFICATIONS: Requires a Bachelor's degree in marketing, business, or related area. Minimum 2-4 years experience in the similar role. Thanks and regards Digvijay Singh Sr Technical Recruiter Phone:- 240-205-8983 Email:- [email protected] Website:- www.spearstaffing.com Keywords: business intelligence active directory information technology |
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| Thu Oct 19 23:15:00 UTC 2023 |