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Local to MI with DL || Salesforce Marketing Cloud Developer || USC, GC, EAD's only at Remote, Remote, USA
Email: [email protected]
Local to MI with DL only

Salesforce Marketing Cloud Developer

Hybrid - Auburn Hills, MI

Visa:
USC, GC, EADs only

Interview:
Virtual Interview 

This resource will play a critical role in designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with cross-functional teams and agencies to create and execute data-driven marketing campaigns, enhance customer engagement, and optimize marketing performance.

Required Skills:

3-5 years of working experience with brand teams, agencies and Marketing Service IT Organizations

Proven experience as a Marketing Cloud Developer or similar role, with a strong understanding of Salesforce Marketing Cloud functionalities and capabilities.

Proficiency in Salesforce Marketing Cloud setup, configuration, and development, including Journey Builder, Email Studio, Automation Studio, Content Builder, and Contact Builder.

Solid understanding of marketing automation concepts and best practices, including audience segmentation, personalization, A/B testing, and campaign reporting.

Strong knowledge of HTML, CSS, and AMPscript, with the ability to create and modify email templates and landing pages.

Role Responsibility:

Design and develop marketing automation solutions: Utilize your expertise in Salesforce Marketing Cloud to design and build automation workflows, email templates, landing pages, and other marketing assets to support various marketing campaigns and initiatives.

Implement and configure Salesforce Marketing Cloud: Configure and customize Salesforce Marketing Cloud to meet business requirements, including setting up data extensions, data filters, audience segmentation, and personalization.

Integrate marketing data and systems: Collaborate with internal teams, such as CRM and data teams, to integrate marketing data from various sources into Salesforce Marketing Cloud, ensuring data accuracy and consistency.

Collaborate on marketing campaign strategies: Work closely with marketing managers and stakeholders to understand campaign objectives and translate them into actionable marketing automation strategies, leveraging the capabilities of Salesforce Marketing Cloud.

Execute and monitor marketing campaigns: Deploy and test marketing campaigns, including email sends, automation journeys, and triggered messages. Monitor campaign performance, analyze results, and provide recommendations for improvement.

Maintain data hygiene and compliance: Ensure data quality and compliance with data protection regulations (e.g., GDPR, CCPA) by implementing appropriate data management practices and processes.

Stay up to date with industry trends: Continuously research and explore new features, tools, and best practices related to Salesforce Marketing Cloud, marketing automation, and digital marketing to enhance campaign effectiveness and customer engagement.

Work with marketing agency partners to consult and support marketing campaigns

Regards,

Adarsh Sharma

Senior Technical Recruiter

A :

25 Oak Tavern Cir Branchburg, New Jersey - 08876

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Keywords: information technology green card Michigan
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Tue Oct 24 23:40:00 UTC 2023

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Location: Auburn Hills, Michigan