| Responsys RPL Consultant - RiverWoods, IL at Riverwoods, Illinois, USA |
| Email: [email protected] |
| From: Sandeep Bisht, Key Infotek [email protected] Reply to: [email protected] Responsys RPL Consultant Onsite in RiverWoods, IL Long Term Contract Roles and Responsibilities Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. Implementation experience on Responsys modules/Features like Campaigns, Programs, Insights, Audience, Contents, List and Data Sources, Connect, and Integration etc. Develop, execute, and lead email, push, In-App, Web push and SMS lifecycle marketing programs to achieve target business KPIs. Analysing and implementing strategic changes. Driving continuous improvement in the end-to-end campaign process including campaign build, QA and deployment. Creating reports for all campaigns that have been executed. Strong Customer interactions and service orientation to understand customer's critical situations and accordingly provide the response. Being the key point of contact with business stakeholders such as Marketing & Analytics teams to explain campaign build methodology and work collaboratively to ensure programs are designed to maximise efficiencies offered through Responsys capability. Being the key point of contact with technical stakeholders such as Data, IT and support teams to ensure any challenges with the Responsys platform are collaboratively addressed. Skills and Qualifications 4+ years' experience working hands-on in Responsys Marketing automation implementations. Experienced relevant marketing experience, developing multi-channel content strategies. Must have the ability to multi-task and prioritize work to successfully keep to deadlines. Certification as well as practical experience is critical to this role. Working knowledge of email development best practices design, maximising delivery rates and responsive design. SQL knowledge to manipulate and aggregate data as needed for optimal journey & ad-hoc builds. Strong problem solving and analytical skills. Good knowledge in HTML and CSS. Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery. Track record in driving operational efficiencies through automation & reusable campaign build practices. Excellent interpersonal and communication skills. Keywords: quality analyst active directory information technology Illinois |
| [email protected] View all |
| Mon Jan 08 23:50:00 UTC 2024 |