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Responsys RPL consultant:RiverWoods, IL at Riverwoods, Illinois, USA
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Role: Responsys RPL consultant: RiverWoods, IL  

Location: RiverWoods, IL

Duration: Long Term Contract

Roles and Responsibilities

o             Manage end-to-end campaign execution: devise campaign strategy with key stakeholders.

o             Implementation experience on Responsys modules/Features like Campaigns, Programs, Insights, Audience, Contents, List and Data Sources, Connect, and Integration etc.

o             Develop, execute, and lead email, push, In-App, Web push and SMS lifecycle marketing programs to achieve target business KPIs.

o             Analyzing and implementing strategic changes.

o             Driving continuous improvement in the end-to-end campaign process including campaign build, QA and deployment.

o             Creating reports for all campaigns that have been executed.

o             Strong Customer interactions and service orientation to understand customer's critical situations and accordingly provide the response.

o             Being the key point of contact with business stakeholders such as Marketing & Analytics teams to explain campaign build methodology and work collaboratively to ensure programs are designed to maximise efficiencies offered through Responsys capability.

o             Being the key point of contact with technical stakeholders such as Data, IT and support teams to ensure any challenges with the Responsys platform are collaboratively addressed.

Skills and Qualifications

o             4+ years' experience working hands-on in Responsys Marketing automation implementations.

o             Experienced relevant marketing experience, developing multi-channel content strategies.

o             Must have the ability to multi-task and prioritize work to successfully keep to deadlines.

o             Certification as well as practical experience is critical to this role.

o             Working knowledge of email development best practices design, maximising delivery rates and responsive design.

o             SQL knowledge to manipulate and aggregate data as needed for optimal journey & ad-hoc builds.

o             Strong problem solving and analytical skills.

o             Good knowledge in HTML and CSS.

o             Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery.

o             Track record in driving operational efficiencies through automation & reusable campaign build practices.

o             Excellent interpersonal and communication skills.

Keywords: quality analyst active directory information technology Illinois
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Wed Jan 10 08:53:00 UTC 2024

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Location: Riverwoods, Illinois