| Responsys RPL consultant:RiverWoods, IL at Riverwoods, Illinois, USA |
| Email: [email protected] |
| From: Upama, CBS [email protected] Reply to: [email protected] Role: Responsys RPL consultant: RiverWoods, IL Location: RiverWoods, IL Duration: Long Term Contract Roles and Responsibilities o Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. o Implementation experience on Responsys modules/Features like Campaigns, Programs, Insights, Audience, Contents, List and Data Sources, Connect, and Integration etc. o Develop, execute, and lead email, push, In-App, Web push and SMS lifecycle marketing programs to achieve target business KPIs. o Analyzing and implementing strategic changes. o Driving continuous improvement in the end-to-end campaign process including campaign build, QA and deployment. o Creating reports for all campaigns that have been executed. o Strong Customer interactions and service orientation to understand customer's critical situations and accordingly provide the response. o Being the key point of contact with business stakeholders such as Marketing & Analytics teams to explain campaign build methodology and work collaboratively to ensure programs are designed to maximise efficiencies offered through Responsys capability. o Being the key point of contact with technical stakeholders such as Data, IT and support teams to ensure any challenges with the Responsys platform are collaboratively addressed. Skills and Qualifications o 4+ years' experience working hands-on in Responsys Marketing automation implementations. o Experienced relevant marketing experience, developing multi-channel content strategies. o Must have the ability to multi-task and prioritize work to successfully keep to deadlines. o Certification as well as practical experience is critical to this role. o Working knowledge of email development best practices design, maximising delivery rates and responsive design. o SQL knowledge to manipulate and aggregate data as needed for optimal journey & ad-hoc builds. o Strong problem solving and analytical skills. o Good knowledge in HTML and CSS. o Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery. o Track record in driving operational efficiencies through automation & reusable campaign build practices. o Excellent interpersonal and communication skills. Keywords: quality analyst active directory information technology Illinois |
| [email protected] View all |
| Wed Jan 10 08:53:00 UTC 2024 |