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Rana rahul - Adobe analytics

[email protected]

Location: Plano, Texas, USA

Relocation: yes

Visa: OPT EAD

Rana Garrapally Adobe Analytics Cell: +1 (940) 331 - 6561 Email: [email protected] Professional Summary: Around 6+ years in IT Industry, highly skilled Adobe Analytics & Reporting professional with 4+ years of hands-on project execution and project-delivery management experience in the areas of Web & Mobile analytics implementation with mobile SDK, Tag Management, Target personalization, SQL Server reporting and managing the analytics business ethos for organizations across domains. Expert in implementing Adobe Dynamic Tag Manager web properties, variables (eVars, Props, Events) and Rules (On-Page, Event, and Direct Calls) Proficient in Adobe Test and Target executing A/B and Multi Variant testing. Experience with Adobe campaign in creating, executing tracking, and managing cross channel campaigns. Experienced in implementing Fire Base App analytics, iOS Mobile and Adobe Mobile analytics. Experience in using Adobe Experience Platform to standardize data and apply machine learning to create personalized experiences for customers. Proficient in Enlighten and Tealium enterprise tag management solutions. Experience in understanding and creating BRD's and SDR's which provide tagging and desired data for Key Business Stakeholders. Digital Analytics Developer skilled at synthesizing company-wide data using Key Performance Indicators (KPI) and creating dashboards and presentations to marketing teams, and senior managers. Expert at defining complex analytics for software projects including website tagging, creating KPIs for aem management to measure the success of the business. Experienced in Google Analytics 360 Suite. Google Tag Manager and Optimizing for A/B Testing. Experience in implementing Campaign analytics. Experience in implementing Campaigns and Personalization frameworks for multiple channels (email, web etc.) using Adobe Suite (Adobe Campaign, Adobe Analytics etc.). Proficient in SEO techniques and optimization. Experience in reporting SQL Server using SSRS, SSIS. Experience in UI development using HTML, CSS, Java Script, Angular Js, Type Script, Node JS, and Bootstrap. Experience with vanilla JavaScript (ES5 and ES6) and Angular (TypeScript) for front-end development. Developing visualization dashboard and charts reports using Tableau and Python. Executed Onsite lead role coordinating with offshore and Business Analyst roles. Used Looker to explore and analyze real-time data to enable real time decision making Technical Skills: Analytics: Adobe Analytics, Google Universal Analytics, Google Analytics, Adobe Mobile Analytics SDK Adobe marketing cloud: Adobe Analytics, Adobe DMP, Adobe Target, Omniture Site catalyst, Omniture Discover Tag Management: Tealium IQ, Tealium Universal Data Hub (Audience Stream), Google Tag Manager, Adobe DTM, Google DTM, Ensighten BI & DW Tools: SSIS, SSAS, SSRS, Tableau. Tag QA/Audit Tools: Charles debugging proxy, Adobe Experience Platform Debugger, Observe point Tag debugger, Omnibug Scripting JavaScript, Unix Script, VB script, Python, Hive Reporting: Excel, Tableau Desktop, BO reporting, SSRS Others: Adobe Experience Platform, HTML, CSS, DoubleClick, Campaign Manager, Facebook Insights, Twitter Insights, RTC, JIRA Professional experience: Client: Charles Schwab, Austin, Texas Sep 2021 to Present Role: Adobe Analyst Responsibilities: Experience working with Web Analytic tools like Adobe/Omniture, Google Analytics. Developed SDR's for both desktop and mobile platforms (Android and iOS). Implementing waves for difference Triggers Campaigns. Extending the Campaign Schema Database on basis of requirement. Implemented Adobe Analytics for digital marketing team to capture user events and thereby enhance customer experience in all digital channels. Unit tested them using Omnibug. Develop ETL's to source data extraction, transformation, and population processes to Adobe Experience Platform. Integrated Campaigns with AEM6.2 to manage email delivery content and forms directly in Adobe Experience Manager. Expertise in implementing Web (Adobe) Analytics working with custom variables (eVars, s.Props, s.Events) to track online engagement. Validate the analytics data using Charles Proxy Server and Digital debugger Tool. Support the analytics needs of business units using tools by Adobe Analytics and Google Analytics to analyze web traffic. Performed A/B testing and Multi-Variate Testing using Adobe Test and Target for sites and campaigns to increase conversion rates and maximize user experience. Worked with power users and IT teams to understand business logic behind each report and identified all end users. Manage Web Analytics reports from Adobe Site Catalyst, Google Analytics, AdWords, and Webmaster Tools. Coordinating with product and channel managers to develop tagging strategy and prepare design documentation for site catalyst implementation via Tealium. Implementing and building strategy for all the marketing tags like Facebook, Twitter, LinkedIn, DoubleClick, and Affiliate tagging using Tealium utag, UDO, rules, and universal data layer. Expertise in providing end to end Web Analytics services from tech specs, implementation, reporting, analysis & business strategy (optimization). Performed data integrity checks, data cleaning, exploratory analysis using Python and Tableau. Created dashboard and Monitored KPI's as needed. Managing analytical tag migration program from legacy system to new tag management system (DTM). Contribute to media planning, target build-out, campaign management, portfolio optimization using Adobe Advertising Cloud, Twitter and Facebook Ads Work with web analytics team in the role of Omniture systems analyst for Adobe Omniture Site Catalyst (Adobe Analytics) tagging implementations. Handle tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (Google GTM, Adobe DTM, Enlighten) across web, mobile. Used Adobe Analytics, Omniture Site Catalyst, Report Builder, and Data Warehouse. Creating technical implementation models for Adobe Site Catalyst, meanwhile working with development, and Tagging (Adobe DTM) teams on the implementation. Improved segmentation tracking implemented behavioral retargeting, and curated circulation of email campaigns. Experience using java script functionalities like React.js for single page applications. Responsible for generating customer behavior reporting and project specific reporting using the suite of Adobe Analytics products and Data Work Bench. Part of a team of developers and reporting analysts using Project Management tools combined with Adobe Tag Manager (DTM) to continually optimize our Adobe Analytics Platform. Sound knowledge on creating templates, reusable components, and workflows in AEM. Played a key role in the project management, launch, training, and ongoing maintenance of AEM and Ensighten. Support project pre and post-launch activities such as running test cases, UAT testing, post-production issues handling, and provide hourly reporting on webpage behavior. Used GIT versioning tool and Jenkins, and Maven for CI/CD purposes. Environment: Adobe Dynamic Tag Manager, Adobe Analytics, Adobe Mobile Analytics SDK, Adobe Target, Adobe Audience Manager, Tableau, Firebug, HP Quality Center, HTML, CSS, JavaScript, Angular JS, JQuery, JSON, MS Office, Market live, Python, SQL, Tableau. Client: Northwestern Mutual, Milwaukee, WI Oct 2018 to Jul 2021 Role: Adobe Analyst Consultant Responsibilities: Support the analytics needs of business units using tools by Adobe Analytics and Google Analytics to analyse web traffic. Developed and implemented Adobe Analytics strategies to measure and optimize digital marketing initiatives for clients across various industries. Conducted in-depth analysis of web traffic, user behaviour, and conversion funnels to identify areas for improvement and make data-driven recommendations. Collaborated with clients to define key performance indicators (KPIs) and establish benchmarks for measuring success. Created custom reports and dashboards in Adobe Analytics to track KPIs, visualize data, and communicate insights to stakeholders. Implemented advanced tracking solutions, including custom event tracking, e-commerce tracking, and conversion tracking, to capture relevant data accurately. Conducted A/B tests and multivariate tests to optimize website performance and improve user experience. Provided training and support to clients on Adobe Analytics best practices, helping them interpret data and make informed decisions. Worked closely with cross-functional teams, including digital marketers, UX designers, and developers, to ensure proper implementation and utilization of Adobe Analytics. Work with power users and IT teams to understand business logic behind each report and identified all end users. Manage Web Analytics reports from Adobe Site Catalyst, Google Analytics, AdWords, and Webmaster Tools. Created dashboard and Monitored KPI's as needed. Managing analytical tag migration program from legacy system to new tag management system (DTM). Contribute to media planning, target build-out, campaign management, portfolio optimization using Adobe Media Optimizer, Twitter, and Facebook Ads Work with web analytics team in the role of Omniture systems analyst for Adobe Omniture Site Catalyst tagging implementations. Validated already developed python reports. Fixed the identified bugs and re-deployed the same. Handle tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (Google GTM, Adobe DTM, Ensighten) across web, mobile. Use Adobe Analytics, Omniture Site Catalyst, Report Builder, and Data Warehouse. Creating technical implementation models for Adobe Site Catalyst, meanwhile working with development, and Tagging (Adobe DTM) teams on the implementation. Improved segmentation tracking implemented behavioural retargeting, and curated circulation of email campaigns. Experience using java script functionalities like REACT for single page applications. Responsible for generating customer behaviour reporting and project specific reporting using the suite of Adobe Analytics products and Data Work Bench. Manage a team of developers and reporting analysts using Project Management tools combined with Adobe Tag Manager (DTM) to continually optimize our Adobe Analytics Platform. Effectively managed small teams and reported weekly project status to upper management detailing current performance against project goals. Sound knowledge on creating templates, reusable components, and workflows in AEM Play key role in the project management, launch, training, and ongoing maintenance of AEM and Ensighten. Support project pre and Post launch activities such as running test cases, UAT testing, post-production issues handling, and provide hourly reporting on webpage behaviour. Develop complex reports using Web reporting Advance features such as multiple queries within a report, query filters, using subqueries, input control, and drill down. Provide reporting support to marketing campaigns teams to track DTV customer s traffic and effectiveness. Environment: Oracle, Programming SQL, Adobe Report Builder, Adobe Marketing Cloud - Adobe Analytics Omniture Site Catalyst, Ensighten, Adobe Ad hoc (Omniture Discover), Adobe Target (Adobe Test & Target), Adobe Mobile Analytics SDK, Dynamic Tag Manager (DTM), Python, Tableau. Client: Experion Technologies, Bangalore, India Jan 2017 to Sept 2018 Role: Data Analyst Responsibilities: Maintained and enhanced the current reporting. Created Data sources, Tags, Load Rules & Extensions as needed for tracking events in Google Analytics Platform (GAP). Worked on troubleshooting any issues found while implementing the basic & advanced tracking requirements and work with developers to perform any code changes needed. Created and managed tagging scripts using Target Ensighten app to execute multiple A/B testing and multivariate testing (MVT). Worked with business owners to implement digital marketing strategies and tactics. Audit current digital infrastructure, build new channels where appropriate, create workflows and business processes to constantly add to digital footprint and drive both brand awareness and conversions. Build tagging documents for tracking basic and advanced tracking requirements. Build campaign and conversion tags as a part of campaign management. Tag and reporting data validations as each website goes live and tags added. Performed data investigation and integrity check, new user accounts creation and campaigns management helped the development team and QA team understand the GAP &Tealium tags. Worked on planning and implementing Analytic strategies. Identified usability black spots and champion a data driven approach to site optimization and usability. Handled tag implementation for Adobe Marketing Suite and Google Analytics using Tag Management (Google GTM, Adobe DTM, Enlighten) across web, mobile. Presented an enhanced version of Google Tag Manager Analytics mobile and Adobe SDKs in iOS and Android mobile apps to automatically capture analytics data. Trained the business users on how to use the new Analytic tools and interpret the reports. Provide solutions to other ad-hoc requests from partners and stakeholder groups, administration, and support of the GAP &Tealium tool, Production Development, Marketing and Business Analyst, and Adobe Marketing Cloud. Develop and maintain reports, dashboards, and scorecards for mobile unit using Omniture Site Catalyst and Google Analytics Reporting Tools. Solid understanding in Excel, DoubleClick, Tableau, Google Analytics Premium, Oracle. Generated standards for newly published web content to ensure Search Engine Optimization. Strong knowledge in Power BI on how to import, shape, and transform data for business intelligence (BI), Visualize data, author reports, schedule automated refresh of reports and create and share dashboards based on reports in Power BI desktop. Created Power BI Dashboards using different type of Slicers and different Visualizations like Bar Charts, Line Charts, scatter plot, clustered chart, and Pie Charts etc. Expertise in publishing Power BI reports of dashboards in Power BI server and scheduling the dataset to refresh data in multiple intervals in Power BI server. Developed calculated columns and measures using DAX in Power BI. Created Stored Procedures, Functions, SQL joins and T-SQL Queries to implement business rules and created data sets required for Power BI reports. Also used Azure data cubes data to import data to Power BI. Involved in creating new stored procedures and optimizing existing queries and stored procedures. Environment: Google Analytics Premium, Web Trends on Demand 8.7, Web Trends On-demand 9, Web Trends Analytics10, Web Trends on Premise, Tableau, Google Webmaster Tool, Ensighten Visual Tagger, Ensighten Manage (Tag Management Solutions), Bing, Yandex, Tealium, Dynatrace, Excel, Word, PDF, Power point and Access, JIRA, SQL, HTML, XML, Basic Java Scripting. Keywords: continuous integration continuous deployment quality analyst user interface user experience javascript business intelligence active directory information technology hewlett packard microsoft Wisconsin