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Deborah K - Sr. Salesforce Marketing Cloud Engineer

[email protected]

Location: Philadelphia, Pennsylvania, USA

Relocation: No Relocation

Visa: USC

DEBORAH KLEIN [email protected] 609-508-8138 PROFILE FIVE-TIME SALESFORCE CERTIFIED SENIOR CONSULTANT with 7+ years of progressive experience in the development and implementation of Salesforce projects, including Marketing Cloud, Sales and Service Cloud. Specialized education in Mathematics and Business Administration. ADEPT COMMUNICATOR skilled in developing rapport and collaborative relationships with colleagues, vendors, and regulatory entities. Expertise in: PRINCIPLES & PRACTICES: DATA ANALYSIS FINANCE COMPLIANCE RESEARCH ANALYTICS TRAINING RISK MANAGEMENT TECHNICAL REPORTING COLLABORATION LEAD LIFECYCLE SEO AUTOMATED PROCESSES PRESENTATIONS PROJECT PLANNING TECHNOLOGY: SALESFORCE MARKETING CLOUD MICROSOFT OFFICE SUITE SQL ELOQUA ADOBE ANALYTICS HIGHLIGHTED EXPERIENCE WALMART REMOTE 2024 SR. SFMC CONSULTANT Oversee implementation of new Salesforcem marketing Cloud Platform. Work as go between for business and IT to communicate needs and ensure accurate deployment. Configure domain settings and define data synchronization rules. Manage user access and security settings. SAFELITE REMOTE 2023 PRESENT SR. SFMC ENGINEER Lead building and maintaining complex solutions on the Salesforce Marketing Cloud platform. Design, develop, and implement solutions including migrating to new platform, and rollout of Personalization, (formerly Interaction Studio,) for optimized messaging across platforms. CROWE REMOTE 2022 2023 SR. CONSULTANT, MANAGER, MARKETING SALESFORCE DU Leads projects for Marketing Cloud and Marketing Cloud Account Engagement. Works with sales leadership to scope and size potential projects. Collaborates with project management team to ensure progress and reporting of project status. EMS CONSULTING REMOTE 2021 2022 SR. PRINCIPAL CONSULTANT, MARKETING CLOUD 2021- 2022 Provides clients Marketing Cloud solution and best practices, collaborates with clients to determine goals, and then creates and executes plans to achieve them. Responsible for functional and technical requirements for all Marketing Cloud related set up, including Journey Builder, Datorama, Interaction Studio, Cloud Pages, and Contact Builder, among others. Stays apprised of enhancements related to releases and Apps through ongoing training, community participation and continuous research. UNIVERSITY OF PITTSBURGH PITTSBURGH, PA 2018 2021 SALESFORCE MARKETING CLOUD ADMIN, MARKETING AUTOMATION TEAM LEAD 2018- 2021 Responsible for the administration and technical implementation of Salesforce Marketing Cloud features, integrations, and reporting analytics through configuration as well as the execution of development support activities. Build new business units as needed and train users regularly. Provide operational support for Enterprise CRM related applications, services, and tools. Support onboarding new teams to Salesforce, including regular training. THERMOFISHER PITTSBURGH, PA 2015-2018 DIGITAL MARKETING TECHNOLOGY LEAD, 2017- 2018 Manage technologies related to or involved with delivering marketing messages. This includes Eloqua, SFDC, IBM Interact and Campaign, Adobe Omniture, and others. Work with cross-functional teams on projects to enhance functionality and bring on new features. Act as SME in deciding priority and value of projects that impact digital marketing. Work with vendors to identify solutions that can enrich customer experience. Measure ROI and report to leadership. MARKETING DATABASE SPECIALIST / DATABASE ADMINISTRATOR II, 2016-2017 Manage multiple Eloqua instances including user profiles, data cleansing and field maintenance. Work with Strategic Marketing team to identify and build email segments for campaigns. Track the results of multi-channel marketing campaigns, utilizing reporting tools including Adobe Analytics and Eloqua Insights to provide summary reports of metrics along with key insights to internal stakeholders. Work with multi-department team to integrate Salesforce with Eloqua. MARKETING ANALYST II, CCG 2015-2016 Work with the Marketing team to track progress of on-going promotions and review history of sales to suggest items for future promotions using SQL and Cognos reporting tools. Research companies to identify prospects for sales teams. Use data from Cognos, Eloqua, and SQL to create targeted email lists for marketing campaigns. PNC BANK PITTSBURGH, PA 2011-2015 SENIOR ANALYST, RETAIL FINANCE 2013-2015 ANALYST II, ATM FINANCE 2012-2013 ADDITIONAL CERTIFICATIONS Salesforce Certified Marketing Cloud Developer SINCE JANUARY 2023 CREDENTIAL ID 2908206 Salesforce Certified Marketing Cloud Consultant SINCE JULY 2022 CREDENTIAL ID 2422441 Salesforce Certified Administrator SINCE DECEMBER, 2020 CREDENTIAL ID 21724221 Salesforce Marketing Cloud Administrator SINCE AUGUST, 2020 CREDENTIAL ID 21477549 Salesforce Marketing Cloud Email Specialist SINCE JULY, 2019 CREDENTIAL ID 20272829 Project Management Academy 2018 35 PDU HOURS EARNED, PMP EXAM PREPARATION Eloqua Masters 2016 AND 2017 EDUCATION MBA Point PARK UNIVERSITY PITTSBURGH, PA 2016 BS, MATHEMATICS ST. VINCENT COLLEGE LATROBE, PA 2008 Study Abroad, Lancaster University in Lancaster, Lancashire, UK from 2006-2007 INTERESTS Foster Love Project 2017 PRESENT Volunteer at Donation Center Weekend Warrior at 2019 Foster Family Retreat Beverly s Birthdays 2016 PRESENT Volunteer at birthday parties for home insecure youth Bake themed cupcakes for events Mount Lebanon Women s Club 2018 TO PRESENT Raise money for local charities Support community events Keywords: information technology golang Idaho Pennsylvania