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Kyle H - Salesforce Marketing Cloud Architect

[email protected]

Location: Richmond, Michigan, USA

Relocation: No Relocation

Visa: USC

Kyle Hall Salesforce Marketing Cloud Architect 609-508-8138 [email protected] SUMMARY: Total IT Experience 12 Years & as Salesforce Marketing Cloud Engineer with over 10 + years experience of Salesforce implementation, integrations, customizations and business process optimization. Proven success in collaborating with key stakeholders, facilitating discussions and translating complex requirements into actionable solutions. Dedicated and results oriented. TECHNICAL SKILLS:- Salesforce Marketing Cloud Completed course on Salesforce Customer Audience 360 (C360) Excellent problem-solving abilities Excellent communication skills Journey Builder Social Studio HTML SQL Automation Studio AMP Script CS Photoshop Ad Studio Windows and MAC API Dreamweaver PROFESSIONAL EXPERIENCE:- CLIENT: Haylord, LLC January 2021 Present ROLE: Salesforce Marketing Cloud Architect ROLES & RESPONSIBILITIES: As a consultant and technical expert on the Salesforce Marketing Cloud platform, I am Proficient in data integration, with a focus on implementing Salesforce Marketing Cloud data best practices to optimize data management and utilization. Experienced in employing data cleansing techniques to maintain high-quality, accurate datasets within SFMC. Skilled in creating and managing data extensions and utilizing Contact Builder to effectively organize and leverage customer data within the SFMC. Contact Builder Journey Builder Automation Studio Create automations using SQL Queries to segment and filter customer data API integrations for automated sends and Journeys Consultant Project QA Training for new Integrations or current tools CLIENT: Merkle May 2021 December 2021 ROLE: Salesforce Marketing Cloud Architect ROLES & RESPONSIBILITIES: A consultant and technical expert on the Salesforce Marketing Cloud platform. I gather technical requirements in order to craft comprehensive and scalable solutions. Content Builder Contact Builder Journey Builder Automation Studio Create automations using SOQL/SQL Queries to segment and filter customer data API integrations for automated sends and Journeys Consultant Project QA CLIENT: Agility Partners (Safe lite) November 2020 April 2021 ROLE: Sr. Engineer (Salesforce Marketing Cloud) ROLES & RESPONSIBILITIES: Content Builder Journey Building Automation Studio Create automations using SOQL/SQL Queries to segment and filter customer data API integrations for automated sends and Journeys Consultant Project QA Training for new Integrations or current tools Administrative task CLIENT: Kelly Services (The American Bar Association) April 2020 September 2020 ROLE: Salesforce Marketing Cloud Developer ROLES & RESPONSIBILITIES: Lead Developer with The American Bar Association. Experienced in using all Studios and Builders in the Marketing Cloud. I used AMP Script and SOQL/SQL daily. Provided consultation on projects and revised current projects to make them more user friendly. Assisted with email development that utilize HTML, CSS and AMP Script for dynamic and personalized content. Content Builder Journey Building Automation Studio Ad Studio Social Studio Return Path IP integrity Create automations using SOQL/SQL Queries to segment and filter customer data Einstein Salesforce API integrations for automated sends and Journeys Consultant Project QA Training for new Integrations or current tools Administrative task CLIENT: Art Van October 2019 March 2020 ROLE: Salesforce Marketing Cloud Developer ROLES & RESPONSIBILITIES: Created/Maintained email templates that utilize HTML, CSS and AMP Script for dynamic and personalized content. IP warming/ Maintenance Journey Building Created automations using SOQL/SQL Queries to segment and filter customer data Einstein Salesforce API integrations for automated sends Updated and maintained company website using Commerce Cloud/Demand ware CLIENT: Latcha & Associates February 2019 October 2019 ROLE: Senior Email Developer ROLES & RESPONSIBILITIES: Lead developer for Volkswagen and backup for Audi. Primary contact for all things related to VW email and Salesforce. Responsible for building and maintaining IP integrity through IP warming. Set up the VW instance of Salesforce. Built Automations that triggered sends to the After Salesforce segment of said automotive clients. Worked with application developers to integrate elements of Salesforce to dealer facing websites Created templates that utilize HTML, CSS and AMP Script Deployed emails that are triggered via FTP file drop IP warming Journey Building Developed processes for onboarding new employees CLIENT: Blue Cross Blue Shield of Michigan April 2015 February 2019 ROLE: Email Developer ROLES & RESPONSIBILITIES: Work with clients to create timelines, identify deliverables, segment data, develop emails, landing pages, web forms, create automations and report on email performance Work with development teams or managers with keeping the emails up-to-date and prioritizing needs Identify and implement process improvements toward team efficiency and workflow Create HTML templates Use CSS for developing responsive email design Use AMP Script for personalization in dynamic emails Send emails via Salesforce Marketing Cloud CRM (Exact Target) Lead email team member, including training, development and delegation of tasks Maintain purchasing contracts IP address warming Journey Building CLIENT: W3r Consulting (Blue Cross Blue Shield of Michigan) February 2012 April 2015 ROLE: Email Developer ROLES & RESPONSIBILITIES: Work with clients to create timelines, identify deliverables, segment data, develop emails, landing pages, web forms, create automations and report on email performance Work with development teams or managers with keeping the emails up-to-date and prioritizing needs Identify and implement process improvements toward team efficiency and workflow Create HTML templates Use CSS for developing responsive email design Use AMP Script for personalization in dynamic emails Send emails via Salesforce Marketing Cloud CRM (Exact Target) Lead email team member, including training, development and delegation of tasks Maintain purchasing contracts IP address warming Journey Building CLIENT: Lansing State Journal October 2009 September 2010 ROLE: Digital Add Technician ROLES & RESPONSIBILITIES: Digital Graphics Technician Designed advertisements for print in the newspaper, magazines and directories EDUCATIONAL DETAILS: Bachelors of Arts and Advertising from Michigan State University- 2008. CERTIFICATIONS: Salesforce Certified Marketing Cloud Email Specialist. Keywords: quality analyst access management active directory information technology