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Larissa M - Salesforce Automotive Cloud Architect

[email protected]

Location: Bayview, California, USA

Relocation: No Relocation

Visa: USC

Larissa M Salesforce Automotive Cloud Architect 609-508-8138 [email protected] PROFESSIONAL SUMMARY: Senior Salesforce Technical/Data Architect with 15+ years of experience (13 years directly as Salesforce employee) implementing large scale Salesforce CRM solutions specializing in technical architecture, data design, large data volume data migrations, data security/compliance, data governance, data integration as well as data analysis and business intelligence. CDP (Data Cloud) certified. Significant experience leading technical teams in systems design, development and delivery of complex big scale distributed solutions for large enterprises in a variety of industry verticals including Financial Services, Insurance and Health Care, Retail, Marketing, Automotive, Energy, Gaming, and Entertainment, Manufacturing, Intellectual Property Management. Has a proven record of multiple successful CRM, ERP and DW/BI implementations as leading solution designer and technical team lead. Capable of managing complete projects including requirements gathering, functional/technical design, integration strategy, data and infrastructure design, production rollout etc. working closely with dedicated resources and teams from each area as needed to ensure successful and timely project delivery. Self motivated with strong analytical, logical, problem solving skills and ability to quickly adapt to new technologies. CERTIFICATIONS: Salesforce Certified Application Architect. Salesforce Certified Integration Architect. Salesforce Certified Sharing and Visibility. Architect Salesforce Certified Administrator. Salesforce Certified Advanced Administrator. Salesforce Certified Sales Cloud Consultant. Salesforce Certified Service Cloud Consultant. Salesforce Certified App Builder. Salesforce Certified Data Cloud (CDP) Architect. TECHNICAL SKILLS: Salesforce Technologies & Tools: Data design, large volume data migrations, data integrations, performance optimizations/tuning, governor limits, Salesforce data Governance, Salesforce Shield, Data Loader, Informatica, Jitterbit, Boomi. Lightning Pages and Lightning Components, Visualforce Pages and Components, Platform Events, Apex Triggers, Apex Classes, Apex Controller and Extensions, SOQL, SOSL, SOAP and REST API, Metadata API, Workflow rules, Approval Processes, Validation rules, Page Layouts, Record Types, Person Accounts, Dashboards, Reports, Analytic Snapshots, Custom Objects & Custom Fields, External objects, Workbench etc. Salesforce Clouds: Sales Cloud, Service Cloud, Experience Cloud (Community Cloud), Financial Cloud, Marketing Cloud, Manufacturing cloud, Data Cloud (CDP). Databases & Query Languages: Oracle, Microsoft SQL Server, SQL & PL/SQL, AWS, Google Big Query. Integration/ETL: Jitterbit, Informatica, Boomi, Mulesoft (some), APEX Data Loader. DevOps/CI/CD: Eclipse, GitHub, Ant, Jenkins, Copado. EDUCATION: Master of Science: Computer Science. Master of Science: Electronics Equipment Engineering. PRIOR EMPLOYMENT AND PROJECTS: CLIENT: Salesforce, San Francisco, CA. May 2011 - May 2024 ROLE: Sr. Data/Technical Architect (CRM) FEATURED Project: Lennar CalAtlantic acquisition project Lead Technical and Data Architect Lennar merged with CalAtlantic. The business combination created the nation's largest homebuilder with a market capitalization of over $18 billion dollars. ROLES & RESPONSIBILITIES: Complete re-design of current SF Lennar system architecture. Complex business analysis and requirements gathering and formalization. Performed full data analysis, cleansing, deduplication, transformation, merging. Designed data migration to a new Salesforce instance using Informatica ETL orchestrations. Performed comprehensive QA and data/functionality reconciliation. Designed and supported production rollout and post rollout support. Ford Motors Lead Data Architect Marketing automation and Data Cloud (CDP) project. ROLES & RESPONSIBILITIES: Marketing Cloud integration with diverse and high volume of marketing communications. Multiple external system integrations using MuleSoft integration system. Integration with Google Big Query enterprise Data Storage/Data Warehouse. Data Cloud (CDP) implementation. State Farm Lead Data Architect Full scale Salesforce implementation from ground up ROLES & RESPONSIBILITIES: Requirements gathering and formalization was lengthy and comprehensive. Worked closely with business stakeholders to understand business and translate to technical requirements. Extra-large data volume system implementation. Worked in close contact with SF Product ad Engineering teams to improve Data Load performance: parallel bulk loads, PK chunking Extra-large user count (thousands of external agents). Worked with Salesforce engineering on UI performance tuning with complex data visibility requirements. Established comprehensive Data Governance. Wells Fargo Sr. Technical Architect Financial Cloud (Wealth Management) full scale Implementation ROLES & RESPONSIBILITIES: Designed data model. Implemented relationship management - complex, network type of multiple links between individuals and business accounts with graph like UI visualization. General Electric Technical Architect (operations) One of the largest Salesforce multi-org implementations ROLES & RESPONSIBILITIES: Designed operations processes for metadata migration in multi-org parallel development environment. Implemented continuous metadata integration. Telefonica (Spain) Lead Data Migration Architect Large Lightning transition project. Assigned to a project when it became a Red Account (failing project). ROLES & RESPONSIBILITIES: Designed full system data lift and shift from one org to another. Performed complete data transfer including notes, files, Chatter post etc. in record time. Red Account team received yearly award for a successful project in difficult circumstances Cisco Technical Architect CPQ implementation project ROLES & RESPONSIBILITIES: Designed data model. Worked with development team to integrate with Big Machines CPQ system. Some other projects Technical or Data Architect Honda (Brazil), Nike, Amgen Pharmaceuticals, Nike, Avaya, Hancock Whitney, ICANN, Cengage, Bonobos, United Way and many more. CLIENT: Right90, Foster City, CA. June 2008 - April 2011 ROLE: Leading Solutions Architect (CRM, SaaS Sales Forecasting software) Multiple implementations of SaaS Right90 forecasting solution (integrated with Salesforce). List of clients include: Thomson Reuters (UK) Motorola Sharp Fairchild Semiconductors Siemens VMware Crocs more than 20 others. CLIENT: Sophoi, Los Angeles, CA. 2007 - 2008 ROLE: Sr. Solutions Architect (Intellectual Property management software) Paramount Pictures Sr. Solution Architect Designed data schema, configured UI, performed data migration, build ETL integration flows to multiple back-end systems . CLIENT: Infor Global (a.k.a. SSA Global, a.k.a. Epiphany), San Mateo, CA. 2000 - 2007 ROLE: Principal Solutions Architect (CRM, Marketing, Data Warehousing, Business Intelligence) Multiple implementations of Epiphany Marketing Automation solution. List of clients include: Blue Cross Cigna (Hong Kong) Gap Microsoft HSBC Caesars Entertainment group AMEX Energex (Australia) Many more other smaller projects CLIENT: PriceWaterhouseCoopers, San Francisco, CA. 1998 - 2000 ROLE: Sr. Consultant (SAP Financials: FI, CO, AA) Intel Sr. Technical Consultant (SAP Asset Management)-This implementation was at the time the biggest SAP Asset Management implementation in the world Customized data model. Designed innovative data migration approach using WinRunner 3rd party package. Performed successful production data load in a very tight time window. Keywords: continuous integration continuous deployment quality analyst user interface business intelligence active directory information technology procedural language California Colorado