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Mohammed Ali - Google Analytics Manager

ali@aespatech.com

Location: Indianapolis, Indiana, USA

Relocation: REMOTE

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Ali ali@aespatech.com 216-635-9052 Digital/Data Analyst with Marketing Analytics experience With 17+ years in digital analytics, I specialize in using Google Analytics (GA4), Tableau, GTM, Python, and SQL to deliver actionable insights. I have a track record of optimizing data pipelines, analytics tagging, and strategic reporting for high-traffic sites, ensuring data-driven decisions at enterprise and government levels. My expertise includes (but is not limited to) SEO, A/B testing, predictive analytics, statistical analysis, segmentation and dashboard automation, making me a key asset in analytics-driven organizations. Additionally, my talent for simplifying and communicating complex concepts or finding hidden patterns in data makes me an invaluable resource to clients and colleagues alike. Key Expertise & Experience (Highly proficient/Experienced) Digital Analytics & Marketing Analytics (15+ years): Google Analytics (GA4, 360), Google Tag Manager (GTM), web performance, event tracking, developing tagging schemas and data accuracy validation. Data Visualization & Reporting (10+ years): Tableau (Desktop/Creator & Server), Looker Studio, dashboard automation, and interactive reporting for large-scale enterprise clients. 8+ yrs. experience as Tableau Creator. Data Engineering & Processing (5+ years): Python (data cleansing, extraction, massaging & ML (e.g. XGBoost), statistical modeling and automation), SQL (BigQuery, PostgreSQL), API integrations, and cloud platforms (AWS, Redshift, Athena). High proficiency with Excel and Google Sheets. SEO & SEM Analytics (10+ years): Google Search Console, Screaming Frog, SEMRush, and organic search optimization to improve visibility and conversion. A/B & Multivariate Testing (5+ years): Conversion Rate Optimization (CRO), statistical analysis, and success metrics tracking for performance enhancement. Business, Marketing Intelligence & Data Strategy (8+ years): KPI development, campaign measurement, and marketing analytics (CPC, CTR, CPA, path exploration, funnel analysis, conversion rate, customer journey analysis, customer segmentation, email performance analytics, ROAS etc.) for improved ROI and strategic insights. Tagging Implementation & Optimization (5+ years): Custom JavaScript/HTML, data-layer optimization, and strategic event tracking utilizing Google Tag Manager (GTM) for improving user journey analysis and performance tracking. Cloud & API Integration (5+ years): Google BigQuery, AWS Redshift, API data extraction, and automated ETL processes. Especially adept at using Python and APIs to connect to AWS. Website Compliance & Standards Tracking (5+ years): Development of dashboards to track adherence to internal, usability, and Federal Integrated Digital Experience Act (IDEA) website standards. Project Management high familiarity with Agile Scrum work environment and Jira Keywords: machine learning