Home

NEHA KHANNA - Salesforce Administrator

[email protected]

Location: Seattle, Washington, USA

Relocation: Any

Visa: H4

NEHA KHANNA Salesforce Administrator +1 732-416-4278 [email protected] Seattle, WA Any H4 PROFESSIONAL SUMMARY Over 9 years of IT experience in IT industry with 3+ years of experience in the Salesforce Force Marketing Cloud CRM and Salesforce, that includes Administration, and Support experience. Designed, developed, implemented and optimized email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Triggered sends, Content Builder, Contact Builder. Worked with different clients to get authorized content for the requirement and then reach to customers. Email Marketing through Salesforce Marketing Cloud, Building and maintaining emails using content tools and managing dashboards and leveraging analytics to optimize campaign results using Exact Target reporting. Worked on Mobile connect, Email Studio, Automation Studio, Contact Builder, Journey Builder, Cloud Pages. Built Campaigns based on the FTP driven Automation also extracted the reports and send them to the internal agents for making phone calls. Created the Sender profiles and Delivery profiles and send classifications before sending the emails. Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts, Record Types, Email alerts, Reports, Dashboards and Tasks. Created Reports on Service Cloud, which was integrated, imported them on the Marketing Cloud using Connector and ran the Campaigns based on them. Strong Knowledge in Salesforce Administration and Customization, Data Validation, Sales, Marketing, Customer Service and Support Development team. Hands on working experience in Role Hierarchy, Custom Profiles and public Groups creation and user management. Extensive experience in analysing organization processes, converting business workflows into exact Salesforce.com workflows and configuring Salesforce.com to meet business requirements. Hands on Experience in creating Custom Objects, Custom fields, Page layouts, Custom Tabs, Reports and various other components as per the client and application requirements. Extensive business knowledge and customization experience on various salesforce. Com standard objects like Accounts, Contacts, Opportunities, Products and Price books, Cases, Leads, Campaigns, Forecasting, Reports and Dashboards. Experience in Creating Roles, Profiles, Email Templates, Page Layouts, Workflows, Workflow Actions and Approval Process. Coordinated and transferred knowledge to the offshore team. Experience in creating detailed process documentation and deployment process on issues for Future Follow ups. Excellent Leadership and Interpersonal skills, Team player with ability to work effectively with all levels of organization and individually as well. Experience working across various SFDC implementations covering Sales Cloud, Service Cloud, Call Center, Chatter App-exchange applications. Implemented Salesforce Development Cycle covering Sales Cloud, Service Cloud, Call Center, Chatter & App-exchange applications. Worked extensively on Salesforce.com standard objects like Accounts (Person and Business), Contacts, Opportunities, and Cases. On hand experience in creating executive reports for clear visibility of contacts and activities. Developed exception reports and applied logic to create different reports to capture all exceptions for management to deal with. Helped management with aging reports to make process run faster and understand time duration in different stages. Experience in creating bucketing and formula fields as requested to achieve desired reposts for management. Proficient in data migration using Salesforce Data Loader. Experience working on custom objects, custom fields, pick list, page layouts, validation rules, custom tabs, custom reports, report folders, report extractions to various formats, snapshots, dashboards, and email generation according to application requirements. Configured and maintained user security permissions according to organizational needs. Involved in data mapping and migration of data to SalesForce.com Objects and fields. Integrated Salesforce for Outlook. EDUCATION Bachelor of Science from Vaish College, India. TECHNICAL SKILLS SFDC Technology Force.com ,Apex classes/Controllers, Apex Trigger , SFMC:-Email Studio, Mobile Studio,Journey Builder,Automation Studio, SFDC Tools - Apex Data Loader, Connect Outlook, Force.com IDE (Eclipse), My Eclipse. Languages - Apex, SQL, PL/SQL. Web Technologies - HTML, CSS,XML Databases - MS SQL Server, My SQL. Source Control :--GITHUB,Azure Devops,JIRA,BITBUCKET Operating System - Windows, Unix, Linux. CERTIFICATIONS Salesforce Certified Administrator. Salesforce Certified Platform Developer-1. WORK EXPERIENCE Client: WebMD LLC (Internet Brands) Aug 2021 Present Company: WebMD LLC, New York Metropolitan Area Technologies: Salesforce Marketing Cloud Tools/Languages: HTML, CSS, JavaScript, AMP Script Role: Salesforce Marketing Cloud Developer Description: WebMD is an American corporation known primarily as an online publisher of news and information pertaining to human health and well-being. WebMD helps consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits, and communicate with peers. Responsibilities: + Build regular assets like Contents, Emails, Data Extensions, Cloud pages, Queries, and other marketing assets. + Build Triggered Automations for Multiple Campaigns. + Build Segmentations using SQL Queries based on business requirements. + Implemented & automated solution in validating import data using Automation Studio. + Implemented Custom Solution module on Email-ID Finder in Business Account using API Calls. + Module level coding & Unit testing using AMP Script & Server-Side Java Script. + Prepared Documentation on the solutions I built, for our future reference. + Certified with Salesforce Marketing Cloud - Email Specialist. Client: HairDirect -Order Process Automation (HQ- Pennsylvania) June 2019 - Jul 2021 Company: Appshark, India Technologies: Salesforce Marketing Cloud & Sales Cloud Testing Tools/Languages:HTML, CSS, JavaScript, AMP Script, and Manual Testing Scripts. Project Role: Salesforce Marketing Cloud Developer. Description: HairDirect has been a global provider of hair loss solutions. They use salesforce as a hair replacement (Ordering) system where different types of hair orders (Recurring, Custom, Retail, Repair) are placed in Salesforce and integrated to multiple platforms like Salesforce Marketing Cloud,Microsoft Dynamic GP and E-Commerce Website (Magento). Payments are taken using authorized dot net gateway. It includes order returns, cancellation of orders, and in process change of a system.Also Marketing cloud they use to build and execute marketing campaigns like Abandon Cart,Re-Engagement,Order confirmation & No-Email Carrier Campaigns for their Customers. Responsibilities: + Understanding the existing Marketing Cloud system. + Worked with an onsite team to set up marketing communications. + Created assets like Contents, Emails, Data Extensions, Queries, and other marketing assets. + Created Email Messages, Data Extensions, HTML Emails, Activities, and other marketing assets. + Created Abandon-Cart, Re-Engagement, Order Confirmation Campaigns using Automation & Journey Builder. + Personalize emails with dynamic content based on user preferences. + Personalize Email Messages by using Amp Script. + Created Welcome, Un-Engaged, Loyalty & Complete-Profile Campaigns using Journey builder. + Involved in testing end to end functionalities to meet the requirement criteria. + Done Regression testing for the entire functionality. State Farm Insurance, Bloomington IL Salesforce Admin/Developer | Sep 2018 May 2019 Responsibilities Worked with Business System Analyst to provided recommendation and designed the Best Solutions for implementing new Provided development, implementation, and updating focusing on Sales cloud and Service cloud. Worked on Salesforce.com Standard Objects such as Accounts, Contacts, Opportunities, Campaigns, Cases, solutions. Created Page Layouts to organize fields, custom links, related lists, and other components on record pages. Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow Approvals. Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings. Worked with Pervasive Data integrator for Comprehensive Data Integration. Deployed web to case and email to case as case creation channels. Modified the sharing model as required. Created and maintained custom fields and modifying Picklist values and field dependencies. Create several reports for different user profiles Import and export data using Data Loader Import data from excel sheets in to Leads, Accounts and Contacts using Data Loader Use Data Loader and developer workbench for insert, update and bulk import or export of data. Used it to read, extract and load data from comma separated values CSV) file Modified Lead Assignment Rules. Enhanced Apex Class and Visulaforce Page to create a custom Related List, showing activities for selected contacts or clients. Created and maintained Reports and Dashboards to provide fast access to key business metrics. Responsible for weekly and monthly data export, updates, and backup for the organization. Used Apex data loader to Inset, Update, and Import data from Microsoft Excel into Salesforce.com. Environment: SFDC, Sales Cloud, Service Cloud, Apex, Data Loader, Force.com, Import Wizard, Eclipse IDE, Controllers, visual Force Pages, XML, Triggers, API. Client: Up field(HQ-Rotterdam, Netherlands) Oct 2016 Aug 2018 Technologies: Salesforce Marketing Cloud & Sales Cloud Tools/Languages: HTML, CSS, JavaScript, AMP Script, and Manual Testing Scripts. Role: Salesforce Marketing Cloud Developer Description: Up field is a global company owning multiple brands of margarine and other food spreads, including Flora, Blue Band, Stork, Becel, Country Crock, Minyak Samin Cap Onta and I Can't Believe It's Not Butter!It is the largest plant-based consumer packaged goods company in the world, operating in 95 countries. The marketing cloud team is one of the streams from the Upfield side and we build custom marketing solutions for marketers to increase their ROI. In Upfield we have different data sources to gather our customer subscription data that we are consolidating and automating to our Global data model tables. From there we isolate and share the data to different country level accounts to implement specific custom campaigns. Responsibilities: + Understanding the existing system + Worked with onsite team to set up marketing communications. + Created HTML Emails, Data Extensions, and other marketing assets. + Personalize emails on a criteria basis. + Created Journey/Automation to register with their services. + Implemented business requirement solutions using Cloud Pages/AMP Script/SSJS Script to manage subscriptions. + Integrated MC with Aptivada System to run specific campaigns from MC. + Implemented Double-OptIn Setup using Web Studio. Automated Custom reports as per Business requirements Nortel Tele communication, India Salesforce Admin/Developer | June 2012- Sep 2016 Responsibilities Performed roles of Salesforce Configuration and Administrator. Created relationships using Lookup and Master-detail among custom and standard objects and created junction objects to establish many-to-many relationships among objects. Created various Formula, Rollup Summary Fields, Record types, Page Layouts, Search Layouts, Related lists List views, Custom tabs, and apps, Custom Links, Custom Buttons and Actions on a record detail and edit pages. Execute test cases and create bugs in Jira Work with development team in resolving the issues Help business with Salesforce production support Manage users, roles, public groups, organization wide settings, role hierarchies Administered, configured and managed Salesforce application user Profiles, Roles, Permission Sets, generating Security tokens, upgrade to managed app exchange packages. Created Workflow rules, Approval process on various objects to automate actions Email Alert, Field Update, Creating task, outbound messaging and time-dependent actions. Created custom pipeline report and other reports for different business users using tabular, summary and matrix reports and dashboards. Environment: Saleforce.com platform, Apex Language, Triggers, Visualforce, SOQL, Change Set, Data Loader, Force.com, Work Flows-approval, Custom objects, Custom tabs, Email service, Html, Web service, Sharing Rules. Keywords: information technology microsoft procedural language Idaho Illinois Washington